61. Social class is the fundamental

True/False

61. Social class is the fundamental determinant of a person’s wants and behavior.

62. An example of a subculture would be a person’s geographic region.

63. According to facts about American consumers’ habits, Saturday is the most popular day of the week to eat out.

64. One of the characteristics of social classes is that those within each class tend to behave more alike than persons from two different social classes.

65. One of the demographic trends that will impact consumers in the future is “America the spacious” meaning that America’s growth potential seems to have no boundaries.

66. Secondary groups require continuous interaction to be effective and

meaningful.

67. When Mark went to college he had a burning desire to join a social fraternity; for Mark, this would be an example of an aspirational group.

68. The family of procreation includes one’s parents and siblings.

69. Asian Americans tend to be more brand conscious than other minority groups, but yet are the least loyal to particular brands.

70. A role consists of the activities a person is expected to perform.

71. A good illustration of a critical life event or transition that might impact a consumer’s behavior is a divorce.

72. One of the five traits of a product’s brand personality is thought to be its shape.

73. A brand personality is the specific mix of human traits that may be attributed to a particular brand.

74. A person’s personality portrays the “whole person” interacting with his or her environment.

75. Psychogenic needs arise from physiological states of tension such as hunger or discomfort.

76. Abraham Maslow assumed that the psychological forces shaping people’s

behavior are largely unconscious, and that a person cannot fully understand his

or her own motivations.

77. According to Maslow’s hierarchy of needs model, recognition, self-esteem, and status would be among a person’s social needs.

78. According to Herzberg’s two-factor theory, satisfiers will make the major difference as to which brand the customer buys.

79. Perception depends only on the physical stimuli experienced by the person.

80. People are more likely to notice stimuli whose deviations are large in relation to the normal size of the stimuli.

81. Selective attention is the tendency to interpret information in a way that will fit our preconceptions.

82. Because of selective retention, we are likely to forget about the good points of competing products.

83. Drives are minor stimuli that determine when, where, and how a person responds.

84. Consistent with the elaboration memory model, consumer brand knowledge in memory can be conceptualized as consisting of a brand node in memory with a variety of linked associations.

85. Repeated exposures to information provide greater opportunity for processing and thus the potential for stronger associations.

86. All consumers pass through all five of the stages of buying process model when in a buying situation.

87. The buying process starts when the buyer decides to or actually enters a store or service provider’s facility.

88. We can distinguish between two levels of arousal—heightened attention and heightened stimulation sensation.

89. A belief is a person’s enduring favorable or unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.

90. The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their brand beliefs—the positives and negatives—according