Identify the appropriate place and promotional strategy

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper
Use the Marketing Plan Outline listed on the student website as a guide.
Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:
• Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the product or service.
• Analyze the effect of channel management decisions on the marketing of your selected product or service.
• Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
• Develop a budget for your plan.
• Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
Format your paper and presentation consistent with APA guidelines
My part is:

• Identify public relations opportunities for the product or service.

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