APU MKTG407 forum 1

APU MKTG407 forum 1

Select two of the following questions for your discussion posting.

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1. Try to work backward from a company’s web page and attempt to infer its internationalization philosophy. Look at the Procter & Gamble (www.pg.com) web pages describing the company’s international involvement and its international product mix. What orientation do you believe this company has and why?
2. In your own words, discuss what are the drivers in the international business environment that lead a firm to engage in international operations? What are some of the firm-specific drivers leading to internationalization?
3. How can governments and competitors prevent a firm from entering a particular market? Provide a recent example.

Your response must be in your own words. Your initial post should be 3 to 4 short paragraphs that reflect research, course content synthesis and reflection. Provide citations for the source of your learning.

In order to earn full points, one must respond to the forum question by Day 4 and to at least two other classmates’ responses with posts that add value to the discussion and allows for time for interaction. In other words, waiting until 11 pm Sunday night to respond to others does not support the intent of a discussion and will not earn full points. The point to a discussion is to learn from each other, test ideas, share insights and engage in two-way dialog.
This discussion forum should be approximately 200 to 250 words and must be submitted by submitted by Day 4 and respond to two students by midnight Day 7.

Remember that this course uses APA formatting for all written assignments.