APU MKTG407 forum 3

APU MKTG407 forum 3

Select two of the following questions for your discussion posting.

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1. There are arguments that much of the groundwork for the Free Trade Area of the Americas already has been done by other free trade agreements in the region targeted for economic integration. In your own words, discuss which free trade agreements are operating within this area and what functions they serve.

2. In your own words, identify the different bodies of the European Union and describe their main function.

3. Margaret Hogan is an international marketing manager planning to accept an assignment representing her company interests in Saudi Arabia. What are some of the cultural elements that will have an impact on her performance? How can she best prepare for this assignment?

4. How do managers use the global consumer culture to position their goods in the local market? Provide an example.

Your initial response must include content and cite reference materials where appropriate. To assist in this requirement, a good rule of thumb is that each answer should be approximately 200 to 250 words in length. Your responses to cohorts should build on the ideas of others, therefore you are required to interact with at least two of your cohorts. Stating “I agree” will not constitute a full point award.