Promotional Plan for a local non-profit

Promotional Plan for a local non-profit

Develop a Promotional Plan for a local non-profit who needs donations, volunteers, and/or support

Students will need to submit one deliverable for this final project, which will be a 15-20 page promotional plan due Tuesday of Week 8.

Students will need to define the objectives in detail, which include – at a minimum – creating awareness, enticing trial, and building traffic.There is not a formal template to follow for this project, as students have “creative freedom” thus are expected to build their own outline as part of this learning exercise.

For more guidance on correct, comprehensive promotional plans, please see the Advertising Campaign Builder (McGraw-Hill): http://highered.mcgraw-hill.com/sites/0070939853/student_view0/advertising_campaign_builder.html.

This Advertising Campaign Builder is a respected, valuable, and important resource for you as the student to draw upon as well as your text. Students should incorporate what has been learned in the course material, concepts from the text, and student research of other promotional plans. As a gauge, the budget for this promotional plan is $2,000.

Students should consider the following tools when building the promotional plan: 1) Advertising, 2) Sales Promotion, 3) Events and Experiences, 4) PR, 5) Direct Marketing, 6) Interactive Marketing, 7) Word-of-Mouth, 8) Personal Selling, 9) Guerilla Marketing, and 10) Social Media Marketing. Remember, detail and caliber counts. Students should include basic citations within their writing and reference their text.