Describe Harrah’s marketing strategy. How does Harrah’s strategy differ from its competitors?
Case Study 3: Harrah’s Entertainment & Expedia (Turban: Chapter 3, Page 82 & 100)
Name: your name
Provide brief but complete answers. One page maximum (print preview to make sure it does not exceed one page).
Q1: Describe Harrah’s marketing strategy. How does Harrah’s strategy differ from its competitors?
Type your answer here.
Q2: What is Harrah’s Total Rewards program? In the context of BI, what does the program provide to Harrah’s?
Type your answer here.
Q3: What are the basic elements of Harrah’s closed-loop marketing system and how does it help to improve ROIs?
Type your answer here.
Q4: What specific challenge did Expedia face related to customer data? Why was this important to its success?
Type your answer here.
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