MKT 402 WEEK 8 ASSIGNMENT 2 POLICIES AND STRATEGIES
MKT 402 WEEK 8 Assignment 2 – Policies and Strategies
Imagine that you work for a pricing strategy consulting business. Select a business that will be your next
client.
Write a six to eight (6-8) page paper in which you:
1. Create a scenario that would result in your client seeking advice from your consulting business.
2. Create a pricing policy for the selected client and scenario.
3. Analyze the best price setting process used to establish sustainable and profitable prices for the
client.
4. Evaluate key pricing considerations and strategies relative to the product life cycle of your client’s
three (3) top sellers.
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