MKT 315 WEEK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION

MKT 315 WEEK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION

Imagine that the retailer you chose for the first assignment is about to offer a new product that is
exclusive to that retailer for twelve (12) weeks. Develop a plan to get the product into stores as quickly as
possible to take advantage of the fact that no other store will have access for twelve (12) weeks. Try to
get the product into stores within four (4) weeks.
Write a six to eight (6-8) page paper in which you:
1. Describe how you would go about selecting the right channel members and how you would get
that product to your stores.
2. Create a channel design strategy. Describe how you will motivate channel members to make this
a successful endeavor in a short period of time. (Address long hours, timeline, etc.)
3. Identify two (2) pricing issues in channel management that you will have to deal with.