MKT 506 WEEK 4 ASSIGNMENT 1 MARKETING MODEL
Write 4-6 pages paper that addresses the following.
• Develop an argument regarding the significance of marketing to organizational success in the 21st century.
• Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketingand Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
• Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
• Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
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