MGT-660 Module 3 Marketing Plan for the Capstone Project – Kohl’s Cooperation
Strategic Management – Competing Through Innovation, Knowledge Management, and Strategy de Facto
Grand Canyon University
Review “MGT-660 Capstone Project Overview.”
Based on the organization you selected, write a marketing plan of 750-1,000 words. You can us
e “Marketing Plan” as a template for this section, omitting those topics covered in other sections of the Capstone document. Be sure to address the following:
1. What is your target market?
2. What is the size of your potential target market?
3. Describe the 4Ps of marketing in your organization? (Product/positioning, pricing, promotion, and placement)
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
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