Part II: Communication plan

Part II: Communication plan

On March 12, 2011, a tsunami hit Japan with tremendous force, killing thousands of people and annihilating communities. You, like many others around the world, may have watched this event unfold due to the open access to social media. People were able to find loved ones and communicate large amounts of information within a short period of time (Blackburn, 2011).

Now, imagine the impact social media can have upon disseminating information about public health issues and for public health campaigns. Consider the scope of people who you might reach through this one type of communication medium and how you might impact the world by disseminating messages through social media.

For this Application Assignment, consider contemporary social media tools and other communication technology tools you referred to in your discussion that are available to you. Think about which tools could provide your public health campaign the greatest scope and which social media tools might be most appropriate for the public health issue you selected. Also, consider the population you may be interested in reaching, and how social media may be best utilized for that population.

Reference:

Blackburn, B. (2011). Japan earthquake and tsunami: Social media spreads news, raises relief funds. ABC World News. Retrieved from http://abcnews.go.com/Technology/japan-earthquake-tsunami-drive-social-media-dialogue/story?id=13117677

Submit the assignment: Part II: Communication Tools (3–4 pages).
Using the Communication Plan Guidelines handout in this week’s Required Resources, complete Part II of your Communication Plan.

Support your Application Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.

Your written assignments must follow APA guidelines. Refer to the Publication Manual of the American Psychological Association to ensure your in-text citations and reference list are correct.

Readings

Course Text:Health Communication in the New Media Landscape
o Chapter 9, “Engaging Consumers in Health Care Advocacy Using the Internet”

o Chapter 16, “New Media: A Third Force in Health Care”

Article:Eytan, T., Benabio, J., Golla, V., Parikh, R., & Stein, S. (2011). Social media and the health system. The Permanente Journal, 15(1), 71-74.
Retrieved from the Walden databases.

Article:Social media is the message for occ health. (2011). Hospital Employee Health, 30(6), 63-65.
Copyright 2011 by AHC MEDIA LLC. Reprinted by permission of AHC MEDIA LLC via the Copyright Clearance Center.

Article: DeMers, J. (2014) Top 10 Benefits of Social Media Marketing . Forbes. Retrieved from:http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#6b4e98a02a4d
Handout:Communication Plan Guidelines