MBA 5652 Research Methods
Research Methods will guide students in advancing their knowledge of different research principles used to embrace organizational opportunities and combat weaknesses and threats. Students will compile a SWOT analysis and develop an understanding of research tools used in business and industry.
Objectives
Discuss the importance of research-based decision making in a company.
Examine the developmental components of a research study.
Explore quantitative research methods.
Describe how qualitative research methods are used.
Appraise experimentation and observation research methods.
Conduct an environmental scan of an organization to result in an analysis of its strengths, weaknesses, opportunities, and threats (SWOT).
Appraise current research tools used in business and industry.
Summarize how a company applies research methods to solve problems within the organization.
PreRequisites
None
Textbook(s)
Integrated Learning Resource
Publisher: (No information available)
Author: (No information available)
ISBN: (No information available)
Price: (No information available)
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