As the manager of a sporting goods store in a suburb of a large city, you are interested in developing a plan to better allocate floor space to maximize profits. You currently collect data that may help in your decision in the regular course of doingbusiness. You would like to extract that data to help in your decision.
a) Is this a systems approach or project approach to marketing information gathering? Explain. Is this data secondary or primary data? Explain.
b) Name two reports that may contain appropriate data.
c) Will this information assist the manager in specific inventory levels and space allocation? How?
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