As a participant in the AIBC

As a participant in the AIBC

As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. The College hosts a marketing publication, “The Marketing Scene,” which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones.

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Specialized Research using the Library’s Full-Text ARTICLES Databases

Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:

1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library’s full-text databases.
2. After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library’s full-text databases.
3. Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the library’s full-text databases.

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Challenges in New Product Launches

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research – which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence.  If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence.

      Challenges: example number 1.

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 challenges must come from research derived from articles in the library’s full-text databases.