As their meeting concludes, Jamal rises and thanks Gina for taking the time

As their meeting concludes, Jamal rises and thanks Gina for taking the time

As their meeting concludes, Jamal rises and thanks Gina for taking the time to come by and explain her firm’s new line of industrial fasteners. A(n) ___________, which is a form of tactile communication, concludes the session.

a) smile

b) walk to the door

c) handshake

d) exchange of business cards

e) pleasant good-bye

96. A common form of tactile communication in U.S. business activities is

a) hugging.

b) kissing.

c) handshaking.

d) eye contact.

e) head nodding.

97. _____ is a broad set of communication efforts used to create and maintain favorable relationships between a company and its stakeholders.

a) Stakeholder management

b) Personal selling

c) Integrated marketing communications

d) Sales promotion

e) Public relations

98. Communication through the use of brochures, annual reports, event sponsorships, and news stores is referred to as

a) advertising.

b) personal selling.

c) sales promotion.

d) publicity.

e) public relations.

99. The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of

a) sales promotion.

b) advertising.

c) personal selling.

d) publicity.

e) kinesic communication.

100. All of the following are examples of publicity-based public relations tools except

a) press conferences.

b) feature articles.

c) news releases.

d) annual reports.

e) news stories.

101. Public relations

a) should be used mostly to counteract any competitive promotions or negative publicity.

b) is an element of promotion that should be handled on a continuous basis.

c) should be used solely to respond to emergencies that could significantly damage the company’s reputation.

d) is paid communication that helps enhance a company’s image by highlighting its philanthropic efforts.

e) is generally not given much weight because the information is generated by the company itself.

102. An activity and/or material that offers added value or incentive to resellers, salespeople, or consumers is

a) advertising.

b) personal selling.

c) public relations.

d) sales promotion.

e) packaging.

103. Frequently, Burger King restaurants offer 32-ounce glasses depicting currently popular movie characters free with the purchase of a large drink. This example illustrates Burger King’s use of which one of the following elements of the promotion mix?

a) Packaging

b) Personal selling

c) Sales promotion

d) Public relations

e) Telemarketing

104. When McDonald’s uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald’s is utilizing

a) sales promotion.

b) advertising.

c) guerilla marketing.

d) personal selling.

e) public relations.

105. Marketers of highly seasonal products tend to have more irregular use of

a) advertising.

b) sales promotion.

c) public relations.

d) personal selling.

e) marketing.