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Assignment 4: IMC and Customer

Assignment 4: IMC and Customer Satisfaction

Due Week 8 and worth 200 points

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Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

Write a four to five (4-5)

page paper in which you:

  1. Discuss the company’s advertising strategy and how it aligns with its

    marketing goals.

  1. Determine how the effectiveness of the advertising will be measured.
  1. Explain the different promotional strategies that may be used in addition to

    advertising.

  1. Determine the best marketing research approach to measure customer

    satisfaction with your company’s product/service.

  1. Decide how gaps in customer expectations and experiences will be

    addressed

  1. Support your marketing plan with at least two (2) reference sources that

    discuss the nature of the assignment.

Your assignment must follow these

formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch

    margins on all sides; citations and references must follow APA or

    school-specific format. Check with your professor for any additional

    instructions.

  • Include a cover page containing the title of the assignment, the student’s

    name, the professor’s name, the course title, and the date. The cover page and

    the reference page are not included in the required assignment page

    length.

The specific course learning outcomes associated with this

assignment are:

  • Analyze integrated marketing communications and its relationship to

    advertising strategy.

  • Design customer satisfaction evaluation processes and quality assurance

    measurements.

  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing

    management.

  • Write clearly and concisely about marketing management using proper writing

    mechanics.

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