Assignment on Global Strategic Planning
For SLP2, please explain the strategic plan your selected company pursues with regard to doing business in or with other countries.
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For example: If your company sells its products to Canada and to South America, do they modify their products for these markets, or do they use a marketing strategy tailored to each country or a global advertising campaign. Where possible, describe the most recent international strategy they have used or are considering.
Find out as much as you can about the strategy of the company you selected in module 1. Answer the following two questions in a 2 page paper and post it to CourseNet by the end of this module. Please be sure to use the proper paper format.
What is your company’s major international strategy and why that strategy?
Do strategic choices differ depending on country? Why?
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