B6120 M1A2 – Communication Efficacy

Communication Efficacy

Being able to communicate effectively with employees and other stakeholders is an important skill for a leader or manager. Getting your point across is essential.

Using the University online library resources, locate and read the following article:

• Rodman, L. (2001). You-attitude: A linguistic perspective. Business Communication Quarterly, 64(4), 9–25.
  http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=5949866&site=ehost-live

Complete the following:

• Use the Internet to locate two passages that are examples of business communication. Analyze and evaluate the passages.
• Use the principles discussed in the article You-Attitude: A Linguistic Perspective, to rephrase the passages in a manner that increases communication efficacy.
• List the principles you used in each passage and explain how and why they have enhanced communication.

Write a paper and include the selected passages, the rephrased passages, and a double-spaced one-page list of the communication principles used for each passage along with the rationale behind their usage.

Write a 2–3-page paper in Word format. Apply APA standards to citation of sources. 

Assignment 3 Grading Criteria Maximum PointsIdentified two examples of business communication and rephrased them to increase their communication efficacy.40Explained the principles used to analyze and rephrase each passage, and described how the rephrasing has enhanced communication.40Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.20Total:100