brief marketing plan for either a business you wish to start

brief marketing plan for either a business you wish to start, or an existing business of your choosing

SWOT Plan for a business

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your paper.

Write My Essay For Me

2000 word (minimum) paper is due that consists of a very brief marketing plan for either a business you wish to start, or an existing business of your choosing. You should select specific components for your plan from the Marketing Plan Coach software on the text’s student website (Click on Marketing Plan Coach http://highered.mcgraw-hill.com/sites/0078028981/student_view0/marketing_plan_coach.html). Your paper must include the following major headings: Executive Summary, Situation Analysis, Marketing Plan Objectives, Differentiation and Positioning, Marketing Strategy, and Implementation and Control, and must follow APA format. If you use the Hillside Marketing Plan Coach software as a guide for your report format, you must reference that source. You must cite and reference all sources that you use in your paper that you obtained information from that is not common knowledge. Please make sure that you follow the guidance/requirements presented in the Citing All Sources.

Some clarification regarding the Marketing Plan:

Q: If I am developing a new or fictitious business, what would I need to be researching?

Q: What should I use as references or are any required for a fictitious business? A: While you will be coming up with a business of your own creation, there is a lot of relevant information that you will need to include that can only be attained through research. The textbook website provides the following outline (each bullet provides a link for what to include with each section):• Executive Summary

• Situation Analysis
• Company analysis of objectives and resources
• Customer market analysis
• Competitive market analysis
• External market environment
• SWOT analysis
• Marketing Plan Objectives
• Differentiation and positioning
• Marketing strategy
• Implementation and control Based on this outline, you can see that you will need to find information about the customer market, competitors and the external market environment. So, for whatever type of business you choose to create you will need to research information about your target market, your competitors and trends in the industry. What you research should be both referenced and cited per APA format. For example, if I choose to start my own make-up company, I may choose a target market of women 18-35 with income level > $30k. I would then need to find some additional information about my target market including; how large is this target market? what are the preferences of those that fall into this group? I would also need to research my competitors. I may choose to assess businesses that are similar and very popular in my area and I may also choose to look at some brands with a large percentage of market share. For instance, I might explain a little about MAC, L’Oreal and Revlon as my main competitors. You would explain in the section on differentiation how your firm is different to others in the industry (What is your competitive advantage?). Research is also necessary for your discussion on the external market environment. You will need to find information about how much much money the industry makes and whether its growing or declining. Also, you will need to discuss what kinds of trends are affecting the industry. For instance, are make-up customers more interested in brands that are eco-friendly? Are they concerned about moisturizing or all- natural ingredients? Do women in my target market prefer to shop for make-up online? How would my company account for such trends? As indicated above, you should also cite your text or scholarly materials to support your strategic decisions. For example, regarding my make-up business, I might cite the text when I discuss how technological changes within the external market might impact customer preferences. I could then use this as support for my idea to provide customers with a free smartphone app to virtually ‘try on’ different shades of lipstick. This is the type of information you’ll need to research in order to come up with a solid marketing plan.

The title of our text is “Basic Marketing: A Marketing Strategy Planning Approach”, 19th edition, by Perreault, Cannon and McCarthy. You have several choices for the particular type of text and can choose from the following ISBN numbers:

• ISBN 9781121946880 – Create eBook version (Content is delivered in eBook format.)
• ISBN 9781121946873 – Create print color version (Content is delivered in printed hard copy textbook version.)
• ISBN 9780078028984 – non custom version (Content is delivered in a non-customized format.)

Course Description

MK351 Principles of Marketing: Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management.