Collaborative Marketing Plan 2
BUSI 330 Collaborative Marketing Plan 2
Include the following in your Group Discussion Board forum:
A post with Draft 2 of your Marketing Plan attached as a Word file. Draft 2 should include the following section:
Situation Analysis: Please review pp. 49 – 52 of the sample MP. You should notice that Section 4 (Situation Analysis) contains 5 major elements. They are: SWOT analysis Industry Analysis Key Competitors Company Analysis Customer Analysis
The company in Focus is Geico.
here is the guideline:
SWOT analysis
Provides a table (as on p. 49).
Industry Analysis
Includes industry trends obtained from research.
Key Competitors
Includes competitor strengths and/or weaknesses.
Company Analysis
Includes company’s strengths.
Customer Analysis
Includes details of the customers which are supported by research and rationale for the choice of those customers including impact of any major trends.
Formatting with grammar, headings/subheadings, and spelling
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