External Environmental Scan
In order to develop effective strategies, it is critical to understand the marketplace environment. In this assignment you will explore the relationship between marketplace positioning based on environmental factors.
Need Help Writing an Essay?
Tell us about your assignment and we will find the best writer for your paper.
Write My Essay For MeThroughout this capstone course, you will work on a strategy audit for a selected organization. InModule 1, you selected an organization for your course project activities. So far you have completed a market position analysis for your organization.
In this module you will conduct a comprehensive external environmental scan of your business unit, including a Five Forces analysis, to identify the relevant trends that pose opportunities or threats to your business. These will serve as inputs into a final SWOT analysis that will be due inModule 4: Assignment 2.
There are many elements that can go into an environmental scan, and your analysis will depend on the nature of your business unit, product portfolio, target market, and other factors related to the scope of your business.
Your environmental scan should include some or all of the following elements:
- Economic factors and trends
- Political factors and trends
- Regulatory and legal factors and trends
- Societal factors and trends
- Technological factors and trends
- Geographic factors and trends
- Porter’s Five Forces that consists of the following aspects:
- Threat of new competition
- Threat of substitute products or services
- Bargaining power of customers (buyers)
- Bargaining power of suppliers
- Intensity of competitive/industry rivalry
Although your analysis will be tailored to your specific business, be sure to cover the following:
1. A thorough Five Forces analysis of your industry
2. The key factors and trends in any other areas affecting your industry
3. A preliminary classification of the external factors and trends as either opportunities or threats which will be the inputs for the final SWOT analysis
Write a 3-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
Welcome to one of the most trusted essay writing services with track record among students. We specialize in connecting students in need of high-quality essay writing help with skilled writers who can deliver just that. Explore the ratings of our essay writers and choose the one that best aligns with your requirements. When you rely on our online essay writing service, rest assured that you will receive a top-notch, plagiarism-free A-level paper. Our experienced professionals write each paper from scratch, carefully following your instructions. Request a paper from us and experience 100% originality.