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integrated Marketing Communication

integrated Marketing Communication Strategies

integrated Marketing Communication Strategies, The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message.

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Drafta 200- to 300-word response answering the following questions:
· How does an organization establish an IMC plan?

· What are some of the different stages a company goes through when developing its IMC strategy?

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