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Introduction to International Business; Global Marketing

Introduction to International Business; Global Marketing

US401 Module 1 SLP AssignmentonIntroduction to International Business; Global Marketing

Throughout this course you will be looking at a global business.

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  • Select a multinational company to study. It is a good idea to select a company that has substantial public information available online. Select companies from the USA or other countries.
  • Do NOT select one of the companies featured in the case assignments (E-Bay; Domino’s; Nissan; Ace Hardware; Starbucks).

Write a 2 page paper about this company:

  • Identify the company and summarize its profile.
  • Describe its international activities (the company website is an excellent source of information).
  • What market entry mode does your chosen company use when considering entry into an overseas market? Why do they prefer that entry mode not others?

Please make sure to useTips for Good Writingand to use an Introduction, Main Body, and Conclusions. Use Headings and Titles.

In each module you will be asked to demonstrate your knowledge and understanding of the modular topic by applying the issue of the module to your selected company.

Sources which will help you find examples and information on your selected company and its international functions: Company website; Google or Bing general search engines; Business news periodicals on line versions (e.g. Business Week, Wall Street Journal, Financial Times, New Tork Times, etc.). Example of a Google search: enter company name and SLP topic, such as “Starbucks international operations”.

Remember, this isNOTa term paper due at the end of the course. Rather, this is done module by module.

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