Marketing analysis of Aquafresh tooth paste

Marketing analysis of Aquafresh tooth paste

Segmentation of tooth paste From the time of its launch till present day, there here been increased interest and awareness in the oral health department and GSK invests huge funds in the research of dental sciences.

GSK ensures that there are sufficient sources for aqua fresh to continue to meet the demands of the market. When the triple protection formula was introduced by aqua fresh along with a red gel to provide healthy gums, sales drastically increased me the market position indicated a major share. …read more.

With increased social media advertising and cultural environment that favors positive promotion of the product, consumers have increased awareness or the market trends and hence aqua fresh designs its products and promotes deals to suit the requirements of the societal/cultural trends of the consumers (Keynote, 2014).

* Technological environment: the research and development of the company are paid hugely for their constant research to improve the oral health conditions and huge amount of money is contributed by GSK to maintain it’s position in the market.

Various advanced leading technologies are followed by R and D of aqua fresh and they are updated constantly to suit the market requirement and competition. 5. Competitor analysis: There are hundreds of brands that exist in the toothpaste market and the main best sellers in the market include Colgate, aqua fresh and Oral B in the increasing order of their market share.

Although the tooth paste market is mature, the growing requirements of the costumer and the marketing strategies of the competitors maintain the quality of the product and add new features at regular intervals.

The below table shows value share of the main competitors in the tooth paste market: Brand Value share Colgate Maclean Sensodyne Aquafresh Others 37 % 15% 12% 11% 25% Source: Oral Hygiene Review (2006) …read more.