Marketing managers often use in-store promotions to stimulate sales of:

test 2

Marketing managers often use in-store promotions to stimulate sales of:

Select one:a. technical productsb. high-involvement productsc. high-priced productsd. industrial productse. low-involvement products

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Which of the following statements about reference groups is true?

Select one:a. Reference groups stimulate, but do not constrain, consumption behavior.b. Reference groups have strong influence on all brands and product purchases.c. A person can only belong to one reference group.d. Reference groups serve as information sources and influence perceptions.e. Understanding reference groups has not been helpful to marketers.

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Day Care

Fiona is considering a day care facility for her five-week-old daughter Kate. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision.

Refer to Day Care. Fiona’s visits to the day care centers, interviews with the caregivers, and input from family and friends represent which step of the consumer decision process?

Select one:a. Postpurchase behaviorb. Stimulus generalizationc. Evaluation of alternativesd. Information searche. Need recognition

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College Decision

Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there.

Refer to College Decision. One person from whom Juan has sought advice is his school guidance counselor, Mr. More. Mr. More is respected by students and parents alike and knows a lot about the schools Juan is considering. Mr. More can be considered a(n):

Select one:a. influencerb. deciderc. opinion leaderd. gatekeepere. market maven

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Which of the following is the BEST example of an internal stimulus that would create need recognition?

Select one:a. A friend comments on how shabby your coat looksb. A radio station runs an ad for a new video game rental storec. A headached. An invitation to a graduation for which you need a gifte. A billboard promoting a new national Internet service provider

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When consumers change or distort information that conflicts with their feelings or beliefs, it is called:

Select one:a. selective distortionb. selective dissonancec. intermittent reinforcementd. selective retentione. selective exposure

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Families of police officers often alter information they hear about officers who die in the line of duty. This _____ allows them to live and function without constant anxiety while their loved one is engaged in a potentially dangerous job.

Select one:a. selective retentionb. selective distortionc. selective exposured. faulty selectivitye. adaptive stimulus

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College Decision

Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there.

Refer to College Decision. Juan’s friends might influence him to go to the local community college. What type of reference group characterizes his friends?

Select one:a. Indirectb. Primaryc. Secondaryd. Aspirationale. Nonaspirational

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Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance. Hence the slogan “You’re in Good Hands with Allstate.” These ads focus on which of Maslow’s needs?

Select one:a. Esteem needsb. Economic needsc. Safety needsd. Physiological needse. Social needs

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A driving force that causes a person to take action to satisfy specific needs is called a(n):

Select one:a. instigatorb. motivec. enforcerd. stimuluse. belief

aterpillar, Inc., a manufacturer of earthmoving equipment, uses completed drivetrains (engines/transmissions/axles), drivetrain components, electronic controls, hydraulic and electrohydraulic components and systems, cooling systems, and undercarriage track systems produced by other organizations in its manufacturing process. Caterpillar is an example of a(n):

Select one:a. fabricator.b. installer.c. original equipment manufacturer.d. product provider.e. component network.

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The reintroduction of an intermediary between producers and users is called:

Select one:a. disintermediation.b. reinstatement.c. selective retention.d. re-establishment.e. reintermediation.

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The _____ is the member of the buying center who regulates the flow of information.

Select one:a. deciderb. influencerc. purchaserd. gatekeepere. user

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Baseball Dirt

Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher’s mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.)

Refer to Baseball Dirt. The first time Roger Bossard purchased Partac Peat’s secret mix, it was most likely an example of which type of buying situation?

Select one:a. Modified rebuyb. New buyc. Habitual buying decisiond. Buying heuristicse. Straight rebuy

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Unprocessed extractive or agricultural products, such as copper, peanuts, soybean, bauxite, fruits, ore, and so on, that become part of finished products are examples of:

Select one:a. supplies.b. OEM parts.c. component parts.d. processed materials.e. raw materials.

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RockTenn

RockTenn produces packaging products. The company makes cartons that will hold a dozen Dunkin’ Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. RockTenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products.

Refer to RockTenn. The demand for RockTenn’s cardboard cartons depends on how many Dunkin’ Donuts, Chick-fil-A waffle fries, and Chinese take-out meals consumers order. This is an example of _____ demand.

Select one:a. inelasticb. derivedc. jointd. fluctuatinge. elastic

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Claxton Fruitcakes

One common Christmas tradition in many households is the Claxton fruitcake. The fruitcake bakery in Claxton, Georgia, makes about six million pounds of fruitcake annually and has $12 million in sales. One fruitcake batch weighs 375 pounds. About 70 percent of that weight is fruits and nuts. A single batch is divided into 34 loaf pans that hold 11 pounds each. Loaves are cooked for 100 minutes at 375 degrees. The bakery can cook 6,000 pounds at a time. During the baking season (August to December), the bakery uses a tractor-trailer load of raisins each day. The suggested retail price of a one-pound Claxton fruitcake is $3.69.

Refer to Claxton Fruitcakes. In terms of business-to-business products, the flour used in fruitcakes is an example of:

Select one:a. OEM supplies.b. installations.c. MRO supplies.d. processed materials.e. accessory supplies.

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One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness. The fresh tomatoes it buys from growers are examples of:

Select one:a. OEM parts.b. raw materials.c. component parts.d. processed materials.e. supplies.

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_____ is the primary promotional method for the sale of all business products.

Select one:a. Direct mailb. Advertisingc. Personal sellingd. Public relationse. Trade promotions

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RockTenn

RockTenn produces packaging products. The company makes cartons that will hold a dozen Dunkin’ Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. RockTenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products.

Refer to RockTenn. RockTenn makes paper products for companies to use in their product and service offerings. The business market consists of four categories of business customers. RockTenn’s customers are an example of:

Select one:a. producers.b. resellers.c. governments.d. institutions.e. all of the above.e. two-stage processAnswer