Marketing Plan final paper

Marketing Plan final paper

Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

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1. Executive Summary (A summary of the plan’s highlights and objectives)
2. Market Analysis
   • Organization and Products/Services Overview
   • SWOT Analysis
   • Customers (Customer demographics and needs)
3. Environmental Analysis
   • Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
   • Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
4. Marketing Goals and Strategies (A discussion of overall goals and strategies)
   • Marketing goals (including short-term and long-term goals)
   • Financial goals (including short-term and long-term goals)
   • Marketing mix
5. Monitor and Control
   • Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
   • Contingency plan (if any)

Writing the Final Paper

1. Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
2. Must include a cover page that includes:
   1. Title of Paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must include an introductory paragraph with a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must conclude with a restatement of the thesis and a conclusion paragraph.
6. Must use at least ten scholarly sources that were published within the past five years, including a minimum of three from the Library.
7. Must document all sources in APA style very important as outlined in the Writing Center.
8. Must include, on the final page, a Reference Page that is formatted according to APA style as outlined