Marketing Plan final paper
Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
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- Executive Summary (A summary of the plan’s highlights and objectives)
- Market Analysis
- Organization and Products/Services Overview
- SWOT Analysis
- Customers (Customer demographics and needs)
- Environmental Analysis
- Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
- Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
- Marketing Goals and Strategies (A discussion of overall goals and strategies)
- Marketing goals (including short-term and long-term goals)
- Financial goals (including short-term and long-term goals)
- Marketing mix
- Monitor and Control
- Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
- Contingency plan (if any)
Writing the Final Paper
- Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
- Must include a cover page that includes:
- Title of Paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must include an introductory paragraph with a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must conclude with a restatement of the thesis and a conclusion paragraph.
- Must use at least ten scholarly sources that were published within the past five years, including a minimum of three from the Library.
- Must document all sources in APA style very important as outlined in the Writing Center.
- Must include, on the final page, a Reference Page that is formatted according to APA style as outlined
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