MKT 475 WEEK 8 ASSIGNMENT 2 MARKETING STRATEGY
MKT 475 WEEK 8 Assignment 2 – Marketing Strategy Implementation Part 2
This assignment is a continuation of Assignment 1.
Write a six to seven (6-7) page paper in which you:
1. Determine any strategic partnerships the department store chain could develop that would help
promote the higher-ranged-priced products and support the expansion in the west coast.
2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your
strategy.
3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
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