“Pricing Strategy and Pricing Management” Please respond to the following:
- * From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective, and discuss a new pricing strategy that could help the company revive its falling sales.
- * From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand in hand with the identification of the correct target market. Provide a rationale for your response.
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