| 41. | When RedBox rents DVD movies from vending machines at McDonald’s, it is acting as a channel captain, not a retailer.
True False |
| 42. | Automatic vending accounts for 15 percent of total U.S. retail sales.
True False |
| 43. | Door-to-door selling now accounts for less than 1 percent of retail sales in the United States.
True False |
| 44. | Internationally, door-to-door selling is growing in popularity and, in the U.S., it accounts for more than 15 percent of all retail sales.
True False |
| 45. | Electronic shopping, which puts catalogs on cable TV or Internet websites, has not yet succeeded.
True False |
| 46. | Home shopping methods–like cable TV shopping channels and catalogs–now use a multichannel approach by adding a website.
True False |
| 47. | It’s best to think of retailing on the Internet as just another example of how low-margin mass-merchandisers appeal to large target markets with discount prices.
True False |
| 48. | Many types of retailers are now establishing a presence on the Internet.
True False |
| 49. | Today, about half of all computer hardware and software and a quarter of all books are sold online.
True False |
| 50. | Retail sales on the Internet grew very rapidly at first, but now are expected to grow slowly.
True False |
| 51. | Retailing on the Internet already accounts for about 25 percent of all retail sales.
True False |
| 52. | It’s usually possible for a consumer to get much more information about a product in a retail store than on the Web.
True False |
| 53. | To overcome the limitation of not being able to physically inspect a product before purchasing online, many online retailers now provide photos and videos that demonstrate the product.
True False |
| 54. | The Internet makes it easy to do comparison shopping of products and prices.
True False |
| 55. | A consumer’s total cost of shopping on the Internet includes delivery costs in addition to purchase price.
True False |
| 56. | A large chain like Kohl’s uses its website to supplement the product assortment in its brick-and-mortar stores.
True False |
| 57. | Ace Hardware is a multichannel retailer that integrates online and brick-and-mortar stores (because its customers gather information online and then buy in a store or vice versa).
True False |
| 58. | The “wheel of retailing” theory says that new retailers enter the market as high-status, high-margin, high-price operators and then evolve into discount stores as competition becomes more intense.
True False |
| 59. | The development of department stores and supermarkets is explained by the “Wheel of Retailing” theory.
True False |
| 60. | The “wheel of retailing” theory fails to explain some major retailing developments, such as vending machines and convenience food stores, which did not enter the market with a low-price emphasis.
True False |
| 61. | The development of vending machines and convenience food stores is not explained by the “Wheel of Retailing” theory.
True False |
| 62. | Scrambled merchandising is carrying any product lines a store thinks it can sell profitably.
True False |
| 63. | “Scrambled merchandising” refers to the practice of conventional retailers handling many products within a limited-line, even though many of these products have to be sold at a low profit.
True False |
| 64. | Retailers who carry any product line that will sell profitably are practicing “scrambled merchandising.”
True False |
| 65. | Scrambled merchandising means mixing product lines for higher profits.
True False |
| 66. | The product life cycle concept applies to retailers as well as products.
True False |
| 67. | Application of the product life cycle concept to retailing suggests that all types of retailers are in early market growth due to continually increasing family income.
True False |
| 68. | The majority of all retailers in the U.S. have annual average sales of less than $1 million.
True False |
| 69. | Less than 6 percent of all retail sales are made by smaller stores–those with sales of less than $1 million a year.
True False |
| 70. | Less than 15 percent of retail stores in the U.S. have annual average sales of $5 million or more.
True False |
| 71. | Almost 75 percent of all retail sales are made by the largest stores–those with sales of over $5 million a year.
True False |
| 72. | The average retail store is too small to gain economies of scale.
True False |
| 73. | Corporate chains are taking a smaller percentage of retail sales now that consumers are demanding lower prices.
True False |
| 74. | The growth of cooperative chains of retail stores is due to the desire of small retailers to achieve some of the benefits of large-scale corporate chains.
True False |
| 75. | “Cooperative chains” like True Value Hardware are retailer-sponsored groups formed by independent retailers to run their own buying organizations.
True False |
| 76. | Cooperative chains tend to work with independent retailers, not corporate chain retailers.
True False |
| 77. | “Voluntary chains” are retailer-sponsored groups–and “cooperative chains” are wholesaler-sponsored groups–that work together to better compete with corporate chains.
True False |
| 78. | Voluntary chains like SuperValu in groceries are wholesaler-sponsored groups that work with “independent” retailers.
True False |
| 79. | In a franchise operation, the franchisor develops a good marketing strategy, and the retail franchise holders carry out the strategy in their own units.
True False |
| 80. | Franchise operations, such as Subway, Quiznos, Curves, The UPS Store, Jackson Hewitt Tax Service, Dunkin’ Donuts, Jani-King, RE/MAX Int’l, 7-Eleven, and Liberty Tax Service account for about a third of all retail sales.
True False |
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