Segmentation is a marketing process that has been widely used for many organisations for over thirty years.

Assignment 2: Essay (800 words)
Due date: check your EDU class for due date
Assignment question:
Segmentation is a marketing process that has been widely used for many organisations for over
thirty years. As a process it is currently being questioned by many academics and practitioners. It is
certainly evolving in its approach
Using your own home state/region. Discuss how the tourism body uses the segmentation process.
What bases of segmentation would be deemed most important and why?
How does your state/region position itself? You need to show some evidence of this strategy. Does
this positioning strategy make the segmentation easier or the customers more specific and
distinctive?

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