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To maximise profit

To maximise profit, you need to sell your output at the highest

To maximise profit, you need to sell your output at the highest price. After what you have learned this week with regards  systems and pricing of products, analyse the validity of this statement. How should marginal costs be considered when determining prices?

Textbook is by
Atrill, P. & McLaney, E. (2012) Management Accounting for Decision Makers. 7th ed. Harlow, England : Pearson Education Ltd. and the points are:

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Full costing and variable costing
The modern product costing and pricing environment
Principles and practices of activity-based costing
New approaches to managing product costs
Issues underlying pricing decisions

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